An essential part of the single customer view is the ability to track and store user website visit data against a single customer record.
By simply placing tracking tags on your site and using a Big Data storage engine we log all your website traffic data and attribute click activity to both known and anonymous users.
Knowing where visitors are coming from and going on your website is key to understanding and profiling your customer base. Whether they landed on your site via an email, link or search engine our tracking allows you to identify which channel is performing best.
This data can be used for re-targeting through email and social media campaigns to provide the highest rate of investment (ROI) as possible.
Accessible through our online platform we centrally store all your CRM data in one place providing our customers with a hassle-free flexible solution.